Avengers: Doomsday—Marvel’s Gamble to Win Back Fans or Lose Them for Good
Marvel’s next Avengers film could either restore the franchise’s lost spark or push fans further away. With old favourites returning and new risks on the table, the stakes have never been higher.
Building a film universe that actually gets people invested is no small feat. Marvel Studios managed it for years, right up until Avengers: Endgame. Punters everywhere were glued to the screen, keen to see Iron Man’s fate and that unforgettable moment when Captain America picked up Mjolnir. But since then, things have gone a bit pear-shaped for the franchise.
After Endgame, the emotional core of the Marvel Cinematic Universe seemed to vanish. Iron Man’s death left a hole, and while Sam Wilson stepped up as the new Captain America and Loki took on a fresh role as the God of Stories, the sheer number of storylines and new faces has left many fans feeling a bit lost. The connection just isn’t what it used to be.
Trying to Rebuild the Heart of the Franchise
With Avengers: Doomsday on the horizon, Marvel appears to be making a play to recapture that old magic. There’s talk of Robert Downey Jr. returning, but this time as Victor von Doom, which is a twist that’s got everyone talking. Whether this move will actually address the bigger issues or just paper over the cracks remains to be seen.
Chris Evans is also set to return as Captain America, and there’s word of a more comic-accurate Thor joining the fray. Throw in a few original team members and their protégés, and it looks like Marvel is banking on nostalgia to bring the crowd back. There’s a glimmer of hope for long-time fans, but it’s a risky strategy.
Risk of Repeating Old Mistakes
There’s a real danger that Marvel could overdo it. The emotional anchors that once held the universe together are mostly gone, and trying to force that same feeling with a crowded cast might backfire. The studio has a habit of leaning hard on nostalgia, but if they pile on too many callbacks and rely too much on big names like Downey and Evans, it could all fall flat.
As the film industry shifts and audiences’ tastes change, there’s a risk of superhero fatigue setting in. Marvel’s tendency to go big on everything could be its undoing if punters start to feel like they’ve seen it all before. The upcoming film is shaping up to be a make-or-break moment for the whole franchise.
What We Know About Avengers: Doomsday
Key Facts About: Avengers: Doomsday
Directed By: Joe Russo, Anthony Russo
Production Houses: Marvel Studios, AGBO
Cast: Robert Downey Jr., Chris Evans, Chris Hemsworth
Release Date: 18 December 2026
So, will Avengers: Doomsday turn things around for Marvel, or is it set to be another critical flop? Let us know what you reckon in the comments below.